I'm somebody who loves projects. Call me crazy but I like setting goals and achieving them. I like completion and checklists. I find this kind of structure really helpful for two things in my life: things I don't want to do and things I do want to do.
If I can make something I don't want to do into a project, like my taxes, I'm more likely to just get it done. I can break it into discrete tasks, make a checklist, and keep moving. This also works for some of my shoulds: floss more, stretch more, get to bed earlier. If I can commit to doing it each day for a month or two and see the visible results on a graph, I can form the habit.
Why would I need a project for things I want to do? Because some of the things I want to do, I never get around to. I think about them. I talk about them, but I don't seem to do them. Now I'm not going to make a project otu of a one-time thing, like calling an old friend. But I might make a project of calling an old friend every week. I might make a project of sending a thank-you card to someone I appreciate every day for two weeks. I might make a project of painting much more regularly. What a project helps add for me is a way to measure my fulfillment on my intention.
What might make a good project in your life?